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Case Study | Client Spotlight


Endurica solutions adopted by automotive OEM Geely

Endurica EIE enables automotive OEMs to leverage full road load histories for durability optimization

Shorten development cycles and win new business with Endurica's durability simulation software

Overview

The Challenge

The bushings are in many locations: above/ below the shock absorbers, with control arms, stabilizers, frame elements and motor mountings. As the OEM, Geely is responsible for providing technical requirements. Each bushing supplier is responsible for achieving design and durability goals.

The Solution

Geely’s design validation uses Endurica EIE and Endurica DT solvers to process the road loads and block cycle data.

Their engineering process makes use of Endurica’s ability to compute pseudo-damage equivalence, to preserve load features and phase relationships, to optimize structural cracking problems, Incremental Fatigue Analysis Endurica Fast Loads Processing Endurica stiffness, and bushing angle.

Endurica workflows enable Geely and their rubber component suppliers to anticipate failure mode and stiffness loss under real-world conditions.

Geely Automotive

Geely Auto Group, an automotive OEM based in Hangzhou, China, was founded in 1997. Geely employs more than 50,000 people; operates 12 plants and five global R&D centers. Geely is the first Chinese automotive manufacturer to sell more than 10 million units globally. The group manages several leading brands including Geely Auto, Lynk & Co., Zeek, Volvo, and Lotus. Geely Auto Group is also the global strategic partner to Malaysian national automaker PROTON. The firm has been a Fortune 500 company since 2011.

Related Industry

Key Results

  • Shorten product development cycles
  • Cost reduction and lightweighting
  • Increase quality, speed to market
  • Product development risk reduction

Start Achieving More Wins with Elastomer Durability

Download the Case Study
★ ★ ★ ★ ★

There are 32 bushings in our passenger cars. For the Geely Galaxy M9 project, Endurica enabled us to test many loading and temperature variations in dynamic, static, linear and torsional requirements. The simulations helped our entire rubber supply chain to meet our short R&D timelines.

Zhiyuan Zhang, Senior Expert on Durability,
Geely Automotive

Optimizing automotive components for suspension, brake and anti-vibration systems with Endurica solutions

Feature Solution Result
Design with complex load histories

Endurica EIE for complex load simulations and analysis.

Ensured consistent durability under varying environmental and operational stresses.