The Challenge
Maxxis faced challenges in maintaining consistent tire performance under diverse and extreme road conditions. Physical testing alone was proving to be time-consuming and expensive, limiting their ability to bring new products to market efficiently. The company needed a way to predict fatigue life accurately and optimize tire design early in the development process to ensure durability without extending development cycles.
The Solution
Maxxis implemented Endurica’s fatigue analysis software to simulate and predict tire performance under multi-channel loads, such as varying terrains and stress conditions. With Endurica CL™, Maxxis engineers could accurately forecast fatigue life and identify potential failure points before conducting physical tests. This proactive approach allowed them to optimize tire designs early, reducing reliance on prototypes and minimizing material waste.
Additionally, Endurica DT™ facilitated crack growth analysis, allowing Maxxis to model wear behavior over time and fine-tune their products for longer lifespan and better performance. This integrated approach reduced development time, improved product reliability, and strengthened Maxxis’ position in competitive markets. With Endurica’s tools, Maxxis could efficiently bring new products to market while meeting the high expectations of their customers.
Results:
- Reduced Development Time: Fatigue simulations allowed Maxxis to shorten design cycles, accelerating time-to-market for new tire models.
- Improved Durability: Optimized tire designs using predictive analytics resulted in enhanced performance and longer tire lifespan.
- Lower Testing Costs: Reduced reliance on physical testing by identifying potential failure points early through simulations.
- Greater Market Competitiveness: With reliable, high-performance tires, Maxxis strengthened its presence in global markets, meeting the expectations of consumers and automotive Manufacturers.
Maxxis
Maxxis Tires, founded in 1967 in Taiwan, started as a bicycle tire manufacturer and grew into one of the largest tire companies in the world. Today, the company offers a wide range of products, including tires for passenger cars, motorcycles, ATVs, trucks, and industrial vehicles. Known for their high-quality and durable products, Maxxis operates in over 180 countries and maintains research and development centers across Asia, Europe, and North America to ensure cutting-edge innovation.
Related Industry
Key Results
- Reduced Development Time
- Improved Durability
- Lower Testing Costs
- Greater Market Competitiveness
Start Achieving More Wins with Elastomer Durability
| Feature | Solution | Result |
|---|---|---|
| Fatigue Life Prediction | Endurica CL for fatigue life prediction | Identified potential failure points early, optimizing tire designs to ensure longevity. |
| Material Optimization | Endurica EIE for multi-channel load analysis. | Enhanced material selection to maintain durability across diverse road conditions. |
| Crack Growth Simulation | Endurica DT for wear and crack analysis. | Prevented premature tire failure by predicting wear patterns and extending product lifespan. |
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