Endurica provides the world’s most comprehensive CAE workflows for fatigue analysis of elastomers. Endurica solutions include simulation software, characterization services, testing instruments, and training to answer your key question: “How Long Will It Last?” Our rubber fatigue analysis tools are accurate, complete and scalable.


  • Empower practitioners with knowledge, methods, tools, and support for fatigue analysis that results in better design decisions.
  • Make fatigue life prediction of elastomers as widely practiced and well-understood as fatigue life prediction of metals.
  • Enable materials, component, and system developers to have reliable methods for assessing fatigue life.

Core Values

  • Technical Leadership
  • Customer Focus
  • Trustworthiness
  • Embrace the Grit
  • Make an Impact
  • Better Every Day

Our History


Endurica’s founder, William V. Mars, Ph.D., P.E. named 2022 Harold Herzlich Distinguished Technology Achievement award winner. This award, given biennially during the International Tire Exhibition & Conference, recognizes individuals in the tire industry whose careers and accomplishments have left a lasting impact on tire design, development, and manufacturing —  impacts that have changed the industry for the better.

Endurica Wins Tibbetts Award from United States Small Business Administration

Endurica named Tibbetts Award winner by the United States Small Business Administration (SBA) for accomplishments in creating cutting-edge technologies.

Endurica presents online workshops

In response to COVID19, Endurica provides virtual training through Fatigue Ninja Friday webinars, Winning on Durability webinars and LIVE, online workshops.

Become a #FatigueNinga* *a highly-skilled engineer who understands the fatigue fundamentals of rubber and is trained in the use of Endurica solutions to Get Durability Right

Endurica reaches milestone of 500 trained Fatigue Ninjas across the world.

Endurica 10 Years - Get Durability Right | 2008 - 2018

Endurica celebrates 10 years in business

Endurica EIE

Caterpillar publishes results of their work with Endurica methods.

Endurica EIE released

Durability Insights from the ISA for Tire Tread Compound Development Canon Portrait

Endurica named exclusive distributor in North and South America by testing instruments producer Coesfeld GmbH & Co. KG.

Threshold Test Endurica - Load Cell, Linear Screw Drive, Microtome Blade

Endurica and Axel Physical Testing Services partner to launch Rubber Threshold Test.

fe-safe/Rubber Logo

Endurica partners with Safe Technology to launch fe-safe/Rubber.

Endurica SBIR-STTR Success Story

Endurica granted SBIR Phase 2 award.

Tank M1 Tracks

Endurica earns Small Business Innovation Research (SBIR) award to increase the efficiency of U.S. Army materials testing processes.

First Fatigue Property Mapping course with Axel Products

Endurica First Logo

Endurica provides training in rubber durability.

Dr. William V. Mars signing paperwork

Will Mars files legal paperwork and incorporates Endurica LLC.

Researcher's formula breaks new ground - Cooper Tire's Will Mars advances predictions of tire durability

Patent on Critical Plane Algorithm awarded to Dr. Mars while employed at Cooper Tire & Rubber Company.

Will Mars Advances Predictions of Tire Durability The Courier 2001

Dr. William V. Mars just finished his PH.D. and is about to shave. Hairy! Doctoral Beard

Vowing “No Shave ’til Ph.D.” William V. Mars, immerses himself in groundbreaking work on elastomeric durability and completes his PhD thesis entitled Multi-Axial Fatigue of Rubber at The University of Toledo.


Endurica helps you test fatigue performance on new or existing design ideas with a variety of rubber compounds/materials, enabling you to know your solutions will work before your mix and mold. Endurica assists you with experimentation, exploration, and reduces the total number of iterations needed to maximize your design’s potential. Founded in 2008 to bring fatigue life prediction capabilities to the rubber industry, Endurica’s proven simulation solutions allow engineers to address durability issues earlier in the product development process than ever before. Endurica is the world’s most versatile and best-validated fatigue life simulation system for elastomers. Giving you the capabilities to Get Durability Right, we provide elastomer fatigue analysis education, testing equipment, materials characterization, consulting services, training and FEA modeling.

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