Dr. Will Mars is an international leader in the failure mechanics of rubber. The comprehensive testing and simulation tools Endurica has developed under his direction help companies across the world to speed their product development process and compete on durability. He has received several awards for his scientific contributions and innovations, including the 2017 Rubber Division ACS Arnold Smith Special Service Award, the 2007 Sparks Thomas award of ACS Rubber Division, and the 1999 Henry Fuchs award of the SAE Fatigue Design & Evaluation Committee.

Dr. Mars is the editor of the journal Rubber Chemistry & Technology, and past editor of Tire Science & Technology with 50+ peer-reviewed publications and four patents. His experiences and contributions span a topic range including material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics and fatigue life prediction methods.

He has nearly 30 years’ experience developing testing and simulation methods in the rubber industry. Dr. Mars’ professional activity has focused generally on applying experimental and computational mechanics in pursuit of better-performing rubber products. He has been an invited lecturer in numerous international venues. Dr. Mars earned his Honors BSME with Polymer Specialization at the University of Akron, and his MS and Ph.D. degrees at the University of Toledo. Dr. Mars is the author of the Endurica fatigue life solver – the world’s first commercially available simulation for fatigue analysis of rubber. As founder and president of Endurica LLC, he promotes use of the simulation software worldwide through lectures and workshops.


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