Rubber Durability Industry Leaders 

Endurica’s solutions are helping many industry-leading firms get products to market faster, with a greater understanding of the factors influencing rubber durability. Our team members are the original Fatigue Ninjas and enjoy sharing their superpowers to help you answer the key question “how long will is last?”  

William V. Mars is the founder of Endurica, a Registered Engineer, and holds a PhD in Mechanical Engineering. Dr. Mars, an international authority on the failure mechanics of rubber, prefers to be called just “Will.” Will’s extensive scientific contributions are chronicled by Google Scholar and additional resources are noted here
Thomas G. Ebbott serves Endurica as Vice President, responsible for go-to-market and growth strategy for the automotive business segment, with a special focus on automotive OEMs. Tom earned  his Ph.D. in Engineering Mechanics from the University of Wisconsin-Madison and brings 35 years of leadership and technical experience from his career in the tire industry. Read more here. 
Joe Suter is our Financial Manager and he keeps all of the business details in order for Endurica. Joe is the key to getting your trial license underway and to connecting your firm with the entire Endurica workflow. 
Mark Bauman is Endurica’s Engineering Analyst providing Fatigue Property Mapping testing and CAE services. Mark has over a decade of experience in product design and simulation. He is a graduate of the Mechanical Engineering program at Purdue University Northwest. 
Jesse Suter is our Development Manager and is responsible for all software development at Endurica. During his tenure he has rearchitected Endurica’s software to take advantage of multi-threading and parallel execution. Jesse has written the code for numerous technological advancements enabling Endurica’s solutions for road load signals, incremental analyses, tire cyclic symmetry and more. He is also in charge of worldwide customer support. Jesse has been with Endurica since 2014 and holds a bachelor’s degree in mechanical engineering from the University of Notre Dame.  
Pauline Glaza is Endurica’s Marketing Manager. She began working with Endurica as a marketing consultant in 2017 and set aside her business of 30 years to join us full-time in 2021. Pauline takes care of our reseller network as well.
Ethan Steiner joined Endurica as an Intern during his second year of coursework for his Bachelor of Science degree in Mechanical Engineering from the University of Toledo. He completed two additional internship rotations, helped us out part-time throughout his final time in college and joined us full-time in 2023 as a Sales Engineer. He work extensively in simulation modeling of rubber products and tires, and has presented at several Endurica webinars.
Mohmoud Assad Mahmoud Assaad, Ph.D. is a Senior Technical Advisor with Endurica. He has deep experience in cord rubber composites as well as the structural, thermal and oxidative behavior of rubber. Mahmoud joined Endurica following a long career with The Goodyear Tire & Rubber Company where he completed significant research work in the multi-physics simulation of tire performance. Mahmoud earned his Ph.D. and Masters degrees from Iowa State University and holds a Masters degree in Polymer Science from the University of Akron. He has also served as an Adjunct Assistant Professor in the Civil Engineering Department at the University of Akron and was a lecturer at The University of Toledo. Mahmoud received NASA’s Special Achievement Award and won the machinery/equipment category in their 2008 Create the Future Design Contest.


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