Winning on Durability – Validating Rubber Durability at Scale
October 8 @ 10:00 am - 11:00 am
Discover how industry leaders are transforming their durability programs by simulating real-world road loads for rubber parts. This webinar features a verification and validation project conducted jointly with GM and Tenneco to compare multi-axis, rig-tested, full vehicle history fatigue life and failure mode to simulation predictions for a suspension bushing.
What you will learn:
- How to fully specify realistc load historeis / load cases that represent actual rubber part service conditions.
- How to precompute your part’s load strain map with Enduirca EIE for fast simulations.
See a real-world validation case comparing simulated fatigue life and failure mode to those observed in rig testing.
Our Presenter
William V. Mars, Ph.D., P.E.
Fouder and President
Endurica LLC
Dr. William Mars is an international leaders in the failure mechanics of rubber and elastomers. The comprehensive testing and simulation tools Endurica has developed under his direction help companies across the world to speed their product development process and compete on durability. Dr. Mars has received several awards for his scientific contributions and innovations including the 2022 Herzlich Medal for outstanding impact and innovation in the tire industry, the 2020 Tibbetts Award from the United States Small Business Administration in recognition of accomplishments in creating cutting-edge technologies, the 2017 Rubber Division ACS Arnold Smith Special Service Award, the 2007 Sparks Thomas award of ACS Rubber Division, and the 1999 Henry Fuchs award of the SAE Fatigue Design & Evaluation Committee.
Dr. Mars served as the editor of the Rubber Division, American Chemical Society journal Rubber Chemistry & Technology, and is also the past editor of Tire Science & Technology with 60+ peer-reviewed publications and four patents. His experiences and contributions span a topic range including material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics, and fatigue life prediction methods.