“We have always done it this way.” No longer simply a hated phrase, this statement is a warning of impending disaster. Entropy – the disorder... Continue reading
pglaza
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Category: Industry Outlook
pglaza 
Hello everyone. I am really excited to be writing this as the newest member to Team Endurica! I am really enjoying my on-boarding with Will... Continue reading
Tom Ebbott, Ph.D. 
William V. Mars, Ph.D., P.E. 2022 Harold Herzlich Award Winner Acceptance Speech at ITEC 2022, Akron, Ohio on 15 September 2022 Three key takeaways from... Continue reading
William Mars, Ph.D., P.E. 
True or False? Test your knowledge about Endurica Endurica is only a software company. False. While Endurica is perhaps best known for its game-changing... Continue reading
William Mars, Ph.D., P.E. 
How do you respond to the call for sustainable solutions in the rubber industry? Is it via bio-sourced polymers or fillers? elimination of carcinogenic additives... Continue reading
William Mars, Ph.D., P.E. 
The Tire Society held its 40th annual meeting last month with the theme The Virtual Tire. It has always been the place to see up... Continue reading
William Mars, Ph.D., P.E. 
These days everybody’s talking about whether to meet in person or online. There are great tools available for online meetings, and these have helped us... Continue reading
William Mars, Ph.D., P.E. 
2020 is burned in all our minds as a chaotic and tough year. Just like the rest of the world, Endurica staff experienced times of... Continue reading
William Mars, Ph.D., P.E.
If you are involved in 3D printing with elastomers, can you predict the fatigue behavior? How is product lifetime affected by complex lattice designs with... Continue reading
crobertson 
Q: With regards to fatigue life prediction methods, where was the rubber industry 10 years ago? Will: There was plenty of great academic work and... Continue reading
William Mars, Ph.D., P.E.