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Category: Business Case

2023 – a Year of Magnitude and Direction

February 8, 2024

2023 marked year 15 for Endurica. If I had to pick one word to describe the past year, that word would be “vector”. Because magnitude... Continue reading

William Mars, Ph.D., P.E.

What if we don't change at all and something magical just happens? Technical equation for entropy

What is the Price of Standing Still?

February 15, 2023

“We have always done it this way.” No longer simply a hated phrase, this statement is a warning of impending disaster. Entropy – the disorder... Continue reading

pglaza

Will Mars Delivering Keynote Presentation as Herzlich Medal Winner 2022

Necessity and Invention: Getting Durability Right and Winning

December 14, 2022

William V. Mars, Ph.D., P.E. 2022 Harold Herzlich Award Winner Acceptance Speech at ITEC 2022, Akron, Ohio on 15 September 2022 Three key takeaways from... Continue reading

William Mars, Ph.D., P.E.

The 5-50-500 Rule

December 7, 2022

2 Minute Read | 400 Words I ran a marketing consulting business for 30 years before joining Endurica and tried to save clients from learning... Continue reading

pglaza

Durability by Design on Any Budget

June 7, 2021

So, you’ve got a tricky durability problem to solve, a budget, and a deadline. Let’s look at a helpful framework for sorting which Endurica workflows... Continue reading

William Mars, Ph.D., P.E.

So This Happened on the Show Floor at IEC2019

November 20, 2019

“I tell my suppliers to use you all the time.” – Exact words from an engineer in charge of purchasing key components for a major... Continue reading

pglaza

It Isn’t Durable Unless It’s Reliable

November 5, 2019

A brand promise of durability (i.e. fitness for service over a suitable period) doesn’t mean much unless it is delivered reliably (i.e. with high consistency). ... Continue reading

William Mars, Ph.D., P.E.

Solve the Durability Puzzle with Endurica | Get Durability Right

Solving the Durability Puzzle

August 8, 2019

Ever thought about what it takes to deliver the durability you expect from products you use? Durability reflects the combined sum of many decisions made... Continue reading

William Mars, Ph.D., P.E.

Endurica's simulation calculates the fatigue life of rubber

It sounds like magic but it’s really advanced science and technology

April 29, 2019

When people ask me what Endurica does I tell them: You give us a computer file of one full use cycle of your design –... Continue reading

pglaza

Durability Simulation and the Value of Product Development Resources

April 20, 2018

What value does your company gain by deploying product development resources one way vs. another when it comes to durability? R&D organizations are built around... Continue reading

William Mars, Ph.D., P.E.

Showing 1–10 of 12 posts

Technology Overview

Endurica CL™

Endurica DT™

Endurica EIE™

Endurica MP™

fe-safe/Rubber™

Training Overview

Workshops

Endurica Academy

Webinar Library

Instrumented Chip & Cut Analyser

Intrinsic Strength Analyser

Tear & Fatigue Analyser

Heat Build-up Analyser

CAE Services

Characterization Services

EVINCE Combined Testing & Modeling

Discover the Science Behind Elastomer Fatigue

Category: Business Case

2023 – a Year of Magnitude and Direction

What is the Price of Standing Still?

Necessity and Invention: Getting Durability Right and Winning

The 5-50-500 Rule

Durability by Design on Any Budget

So This Happened on the Show Floor at IEC2019

It Isn’t Durable Unless It’s Reliable

Solving the Durability Puzzle

It sounds like magic but it’s really advanced science and technology

Durability Simulation and the Value of Product Development Resources

Recent Posts

Categories

Discover the Science Behind Elastomer Fatigue

About Endurica

Popular Links

Contact - Americas

Contact - Europe

Elastomer Durability Analysis Solutions

Technology Overview

Endurica CL™

Endurica DT™

Endurica EIE™

Endurica MP™

fe-safe/Rubber™

Training Overview

Workshops

Endurica Academy

Webinar Library

Instrumented Chip & Cut Analyser

Intrinsic Strength Analyser

Tear & Fatigue Analyser

Heat Build-up Analyser

CAE Services

Characterization Services

EVINCE Combined Testing & Modeling

Category: Business Case

Recent Posts

Categories

About Endurica

Popular Links

Contact - Americas

Contact - Europe

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