When people ask me what Endurica does I tell them: You give us a computer file of one full use cycle of your design – be it a tire design or one rotation of a pump that you’re building a seal for – along with a sample of the rubber you’re making the product of and Endurica will tell you when it will break and where. There are many companies who can do that for metals but we’re the only ones who have figured it out for rubber. It all started with our founder’s Ph.D. work in mechanical engineering and his years in tire design. We actually have more clients outside of the U.S. than in, and our non-disclosure agreements don’t allow us to share names but some of the clients who have published technical papers using our software include General Motors, Caterpillar and Tenneco.
I’ve learned that over-engineering seems to be the status quo in the rubber industry. Because Endurica’s methods aren’t as well-known as we would like, many companies do things the way they always have: test the rubber part for a lifetime of use at the most intense conditions to ensure it fails LONG past the time it could ever be used. That build-and-break routine is so embedded in the industry it led to an interesting insight from an engineer who stopped by our booth at a recent conference.
We don’t have time to do it right, but we do have time to do it over.
– 2019 SAE World Congress Event Attendee
It seems the company they worked for budgets for five to seven full development cycles (design, build, test to breaking point. Re-design; build…..) I’m told that in the tire industry each round of this process easily tops $50,000 when you factor in the engineering time, breaks in actual production schedules for samples to be made, plus months in physical testing. It seems that because many do not understand Endurica’s processes and the foundational science/engineering/technology behind it they continue with the accepted norm of “make and break” even though it costs them hundreds of thousands of dollars annually.
To prevent failure how much do YOU plan to fail?
If that is too strong of a question let me ask it this way: How many design cycles do you have in the budget this year? Simulation is a powerful tool in design and if you are designing on computer already, adding Endurica’s methods to your simulations is the next logical step to, as we say, Get Durability Right.
Consider using the same design budget you already have but replace just one “round” of traditional design with the purchase of Endurica’s training and a software license. By adding our software to your simulation design system (Abaqus, ANSYS or MSC/Marc) you can have results within HOURS (not the months of traditional testing) for the durability of each version of your product design. Envision the impact this technology could have on your firm: reduced time to market; greater design flexibility, increased profitability; reduced costs in both engineering and production…
If there was a better way, would you take it?
Endurica does not advocate that you go directly from simulation to production. We simply make it easier for you to do MANY design cycles to get the best design possible before you do actual FEA testing on the best possible option. Maybe it’s time to reconsider your budget for design cycles, and factor in budget money for both the training to thoroughly understand the science behind Endurica’s methods as well as the software which will enable you to have INFINITELY MORE design iterations for the same overall budget. It isn’t magic but it is pretty advanced science and technology. Let’s talk.
