Things that went right in 2020 at Endurica

2020 is burned in all our minds as a chaotic and tough year.  Just like the rest of the world, Endurica staff experienced times of isolation and loss due to the pandemic.  On a positive note, we invested heavily in making our tools and workflows better than ever so that we’re ready to come back strong in 2021.  Here is a list of our top new developments in 2020:

Endurica Software Enhancements

  • Endurica DT’s new Ageing Feature now enables you to simulate how ageing affects your rubber product. Your compound’s stiffness, strength, and fatigue properties can all evolve with time.
  • Our new Linux distribution takes our solutions beyond the Windows world.
  • We’ve added an encryption feature to safeguard your trade secrets.
  • Viewer Improvements make it easier than ever to visualize your fatigue simulation results.
  • EIE Enhancements give you blazing-fast compute speed for full road-load signals.
  • We’ve also planned an aggressive development agenda for 2021. Stay tuned for a new Endurica-based smartphone app for materials engineers, for a new feature that computes fatigue threshold safety margins, for a new block cycle schedule extraction algorithm, and more!


  • The new Fatigue Ninja Friday webinar series provides step-by-step application training for key the workflows that you need to get durability right. All of the recorded episodes are now available in the online Endurica academy.
  • The new Winning on Durability webinar series provides high-level overviews of both technical and business topics so you can connect Endurica tools to your strategic imperatives. All of these recorded webinars are available gratis on our website.
  • We’ve recast our in-person training events as LIVE, ONLINE workshops accessible safely around the world.

Testing Instruments

Fatigue Property Mapping Testing Service

  • We added the Reliability Module to our Fatigue Property Mapping testing service. Use it to quantify crack precursor size statistics when you need to estimate probability of failure.
  • We also reorganized the Thermal Module and the Ageing Module into Basic and Advanced levels, to offer a lower price-point when a basic option will suffice.

Want to leverage any of these new capabilities in your next durability project?  Give us a call and let’s talk!


Durability Insights from the ISA for Tire Tread Compound Development

My last blog post (Getting a Quick Read on Durability with the Intrinsic Strength Analyser) highlighted a one-hour test on the Intrinsic Strength Analyser (ISA) to screen elastomer materials for long-term fatigue performance, with applications in materials R&D and plant mixing quality control. To illustrate the use of this approach for rubber compound development, we recently had the opportunity to collaborate with Dr. Nihat Isitman from Goodyear Tire & Rubber Company in Akron, Ohio and Dr. Radek Stoček from Polymer Research Laboratory in Zlín, Czech Republic.1 Dr. Isitman led this project and was scheduled to present our research at the Spring 2020 Technical Meeting of the ACS Rubber Division, but the meeting was cancelled due to COVID-19 precautions. Instead, the Rubber Division is offering the content online, and the meeting presentations are available here for a modest fee.

Our study considered model tread compounds based on the well-known green tire formulation, which is a compatible blend of solution styrene-butadiene rubber (SBR) and high-cis butadiene rubber (BR) that is reinforced with a silica-silane system for low rolling resistance (improved fuel economy) passenger tires. Additional production compounds used in actual tire treads were also tested, but the proprietary results for these materials were not included in the public presentation. The SBR/BR ratio, silica loading, and crosslink density were all varied in this investigation. For each rubber formulation, the ISA was used to measure the fatigue threshold (T0) and critical tearing energy (tear strength; Tc), which bracket the two ends of the fatigue crack growth curve as shown below.

The established cutting method of Lake and Yeoh2,3 is used for assessing T0 on the ISA, and the one-hour test on this benchtop instrument is concluded with a tearing procedure to measure Tc. The ISA is manufactured by Coesfeld GmbH & Co. in Dortmund, Germany, and distributed in the Americas by Endurica LLC (see photo).

The slide image below summarizes the key findings of this research collaboration. Optimization of T0 and Tc is possible thanks to different sensitivities to the various compounding variables. It is important to measure both fatigue threshold and tear strength to quantify durability potential of rubber materials, and the ISA is an efficient and effective instrument for these measurements. To learn more about this testing equipment for the rubber lab, please contact me at


  1. N. Isitman, R. Stoček, and C. G. Robertson, “Influences of compounding attributes on intrinsic strength and tearing behavior of model tread rubber compounds”, paper scheduled to be presented at the 197th Technical Meeting of the Rubber Division, ACS, Independence, OH, April 28-30, 2020 (online presentation due to meeting cancellation).
  2. G. J. Lake and O. H. Yeoh, “Measurement of Rubber Cutting Resistance in the Absence of Friction”, International Journal of Fracture 14, 509 (1978).
  3. C. G. Robertson, R. Stoček, C. Kipscholl, and W. V. Mars, “Characterizing the Intrinsic Strength (Fatigue Threshold) of Natural Rubber/Butadiene Rubber Blends”, Tire Sci. Technol. 47, 292 (2019).

Getting a Quick Read on Durability with the Intrinsic Strength Analyser

There is now a one-hour test on a benchtop instrument for the rubber lab to screen materials for long-term fatigue performance. Please continue reading to learn more about this commercialization of a classical elastomer characterization methodology.

Rubber products manufacturers and raw materials suppliers seeking improved materials for next-generation applications depend on lab tests to predict end-use performance. These predictive tests should balance accuracy, relevance, and testing time. The testing time component is particularly challenging when the performance characteristic of interest is fatigue lifetime. The image of traditional fatigue testers chattering along for days or weeks comes to mind for those of us with experience in industrial rubber labs. The time consideration is the reason why tensile stress-strain testing (stretching a material to high strains until failure) is the most common physical test for the fracture behavior of rubber, in clear contrast to the most prevalent application condition for rubber products which is cyclic loading (fatigue) at much lower strains.

Fatigue crack growth is a key element of elastomer behavior that must be determined in order to predict durability, as illustrated below. For example, fatigue crack growth (FCG) testing provides the FCG rate law that is essential for predicting when and where cracks will show up in rubber products using Endurica’s elastomer fatigue software for finite element analysis []. Endurica has developed a finitely scoped, reduced variability measurement approach1 which is used in our Fatigue Property Mapping testing services and is available on the Coesfeld Tear and Fatigue Analyser (TFA). Our standard FCG measurement protocol takes 20 hours of continuous testing. This testing time is very efficient for characterizing best candidate materials in the development process, but a faster test is needed for narrowing down, for example, 20 initial materials to 5 best candidates or for use in a plant lab to monitor quality of rubber compounding processes.

The Intrinsic Strength Analyser (ISA) is a recent addition to the durability testing solutions for elastomers. The ISA was developed through a partnership between Coesfeld GmbH & Co. (Dortmund, Germany) and Endurica LLC (Findlay, OH, USA), and this benchtop instrument employs a testing protocol based on the long-established cutting method of Lake and Yeoh.3,4 Endurica’s president, Dr. Will Mars, discusses the importance of measuring intrinsic strength (fatigue threshold) in this video on our YouTube channel which also shows some footage of the ISA in operation:

The fatigue crack growth curve of rubbery materials is bounded by the fatigue threshold, T0, on the low tearing energy (T) side and by the critical tearing energy (tear strength), Tc, at the high-T end. This is depicted in the generalized figure below. A streamlined one-hour procedure on the ISA can measure both T0 and Tc which can then be used to estimate the slope (F) of the intermediate FCG power law response that correlates well with the actual F from rigorous FCG testing using the TFA (see figure). More information about this quick ISA approach to characterizing rubber crack growth behavior for materials development and quality control can be found in the Annual Review 2019 issue of Tire Technology International (open access).2

The fatigue crack growth slope, F, from the ISA should be considered an approximate value that is useful for comparing the relative FCG behavior of materials. However, the determination of T0 on the ISA is highly quantitative and the only realistic option for assessing this parameter, since the near-threshold crack growth testing on the TFA needed to define T0 would take about a month. The implementation areas for the ISA and TFA are compared in the following table. A very conservative approach to product development for elastomer durability is to create a combination of material behavior and component design that places the final operation of the rubber product below the fatigue threshold. If this is your company’s approach to engineering for durability, then the ISA is the testing instrument you need.

Crack precursor size is another key characteristic of elastomers that needs to be quantified in order to predict durability. In combination with a standard tensile stress-strain test, the critical tearing energy (Tc) from the ISA can also be used to assess crack precursor size, as we showed recently in an open access publication.5

Endurica is the exclusive Americas distributor of the Coesfeld ISA and TFA instruments. Endurica’s efficient and effective testing protocols are provided on these high-quality instruments for the rubber laboratory. To learn more about how to add these testing capabilities to your lab, please contact me at


  1. J. R. Goossens and W. V. Mars, “Finitely Scoped, High Reliability Fatigue Crack Growth Measurements”, Rubber Chem. Technol. 91, 644 (2018).
  2. C. G. Robertson, R. Stoček, R. Kipscholl, and W. V. Mars, “Characterizing Durability of Rubber for Tires”, Tire Technology International, Annual Review 2019, pp. 78-82.
  3. G. J. Lake and O. H. Yeoh, “Measurement of Rubber Cutting Resistance in the Absence of Friction”, International Journal of Fracture 14, 509 (1978).
  4. C. G. Robertson, R. Stoček, C. Kipscholl, and W. V. Mars, “Characterizing the Intrinsic Strength (Fatigue Threshold) of Natural Rubber/Butadiene Rubber Blends”, Tire Sci. Technol. 47, 292 (2019).
  5. C. G. Robertson, L. B. Tunnicliffe, L. Maciag, M. A. Bauman, K. Miller, C. R. Herd, and W. V. Mars, “Characterizing Distributions of Tensile Strength and Crack Precursor Size to Evaluate Filler Dispersion Effects and Reliability of Rubber”, Polymers 12, 203 (2020).
Trial License RequestTrial License RequestTrial License RequestTrial License RequestTrial License Request

Our website uses cookies. By agreeing, you accept the use of cookies in accordance with our cookie policy.  Continued use of our website automatically accepts our terms. Privacy Center