Welcome to the Endurica Blog

Welcome to the Endurica blog, written by founder William Mars, Ph.D. These earlier posts (AND MANY MORE) are available on Will’s LinkedIn page:


Computing tire simulation to determine rubber durability and fatigue life

Tire Society 2016: Notes on Advances in Computing Durability –  September 22, 2016



Graph showing strain crystallization and durability of elastomers with variables of strain amplitude and mean strain

Strain Crystallization and Durability of Elastomers – August 26, 2016


Rough sketch of maximum principal stress damage on an Endurica notepad

Maximum Principal Stress Damage – August 3, 2016



Image of a microstructure in Elastomers

Microstructure in Elastomers: Flaw or Feature? – March 26, 2016

Trial License RequestTrial License RequestTrial License RequestTrial License RequestTrial License Request

Our website uses cookies. By agreeing, you accept the use of cookies in accordance with our cookie policy.  Continued use of our website automatically accepts our terms. Privacy Center