William V. Mars, Ph.D., P.E.
2022 Harold Herzlich Award Winner
Acceptance Speech
at ITEC 2022, Akron, Ohio on 15 September 2022
Three key takeaways from our founder’s acceptance speech of the tire industry’s highest award.
- There is a point at which commercial simulation code outcompetes internally developed simulation code. Will talks about how this played out in the early days of finite element technology in the tire industry, and how the lessons learned apply to durability simulation today.
- Traditional is not the same as conservative. Will talks about the tension between the tire industry’s conservatism and the necessities that drive its progress, and how Endurica navigated its entry to the industry with its disruptive technology.
- The industry is going through a transition from scientific discovery and invention towards the empowerment of product developers to leverage advances in durability simulation. Will talks about the integration of testing and simulation workflows, and some of the capabilities that open new channels for gaining competitive advantage.
Check out the full talk here to enjoy some fun insights about Will’s personal journey through the years.
