When it comes to building a greener future, the tire industry has a powerful ally: retreading. This time-tested practice extends tire life, reduces waste, and... Continue reading
“I’m pleased to share that my latest article has been accepted for publication” is among the best email subject lines someone in a technical company... Continue reading
Pauline Glaza 
Endurica is committed to building long-term, strategic relationships that support our clients’ success well beyond the initial purchase of a software license. In response to... Continue reading
Zach Ebbott 
William V. Mars, Ph.D., P.E. is a co-author of the article A Preliminary Conceptual Study for Coupled Thermo-Mechanical and Structural Characterization of Rim-Supported Run-Flat Tires which... Continue reading
William Mars, Ph.D., P.E. 
It was May of 2023, and Will Mars had just given a presentation on “Virtual Qualification of the Durability Performance of an Elastomeric Mount with... Continue reading
Tom Ebbott, Ph.D. 
All materials are temperature dependent, but some more than others: metals tend to be crystalline solids and will melt at sufficiently high temperatures; in contrast,... Continue reading
William Mars, Ph.D., P.E. 
Wow – this year has really been one of many firsts for Endurica. We had our first ever Community Conference in April, we started our... Continue reading
Tom Ebbott, Ph.D. 
The load cases to be considered in fatigue analysis can be very lengthy and can involve multiple load axes. Often, load cases are much longer... Continue reading
William Mars, Ph.D., P.E. 
Rubber and metal are very different materials that exhibit very different behaviors. Consider the effect of mean strain or stress on the fatigue performance of... Continue reading
William Mars, Ph.D., P.E. 
2023 marked year 15 for Endurica. If I had to pick one word to describe the past year, that word would be “vector”. Because magnitude... Continue reading
William Mars, Ph.D., P.E. Showing 1–10 of 53 posts