Virtual vs. Physical in 2021 and Beyond

These days everybody’s talking about whether to meet in person or online.  There are great tools available for online meetings, and these have helped us navigate Covid-19. Like everyone else, Endurica teammates regularly use online meeting technology.  But if there is one thing we learned over the last year, it is that sometimes physical presence really matters. Living and working in isolation is just not healthy in the long run.

The new normal during the pandemic had some benefits that were enabled by the virtual world. Time and energy that used to be consumed by travel were rechanneled into improving our software, testing services, and marketing materials. In our personal lives, we had more opportunities to spend quality time with our immediate families and found more time for fitness activities. We previously talked about our pandemic pivots to bring our training courses online and offer webinars to stay in touch with our existing and potential customers.

But virtual meetings can’t replace the full experience of being together in person.  The face-to-face engagement at a trade show, the serendipitous bumping into a client, the spontaneous discussion of ideas with fellow conference-goers with a shared interest, the rapport building that comes from shared experiences.  We fundamentally need physical connection. A hug, delivered via Zoom, will never feel the same.

The world of 2021 and beyond is hybrid: part virtual, part in-person.  The benefits of the virtual are too great to set aside, and the necessity of the physical is too compelling to neglect.  Both are critical to our future, at home and at work.

So, too, with Endurica’s simulation workflows. It was NEVER Simulation OR Build-and-Break. Even the best simulations are not enough to completely skip physical testing. The virtual approach saves significant time and money in product development and design refinement. It allows you to explore a huge space of compound options and of design features before investment in building and testing prototypes. Our simulations enable you to balance difficult trade-offs. Still, before you head into production, you must complete actual physical testing on your rubber part – the physical world is what counts in the end. It is simulation AND build-and-break that are both needed in concert to #GetDurabilityRight.

Just as a Zoom hug will never replace the real thing, software will never replace the role of physical testing.  But just as online meetings are creating new opportunities and efficiencies, Endurica’s tools position you for unprecedented success when it’s time to test.

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